Westin Hotels Invites Travelers To Discover A World Of Well-Being With Launch Of Multi-Million Dollar Campaign
Introducing the Westin Well-Being Movement – A Year-Long, Global Initiative featuring New Partnerships, Programs and a Dedicated Council of Wellness Experts
Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Today’s launch coincides with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
To celebrate, Westin hotels around the world will open their doors for a well-being open house, where guests, associates and consumers can experience the brand’s signature programs. For the next week, nearly 200 hotels and resorts will hold wellness events and programs open to the public, including charity runs, inspirational well-being talks and tips sharing sessions, as well as yoga and meditation activities led by well-being experts.