THE WESTIN RESORT NUSA DUA, BALI LACES UP FOR AN ENERGIZING RUN IN CELEBRATION OF THE LAUNCH OF NEW BALANCE GEAR LENDING PROGRAM
Nusa Dua, Bali, 19 April 2013… Today, The Westin Resort Nusa Dua, Bali kicks off the celebration of Westin Hotels & Resorts’ successful New Balance Gear Lending program with an energizing run. The Westin Resort Nusa Dua, Bali is one of more than 70 Westin properties worldwide, from New York City to Tokyo, that reinforcing the brand’s ongoing commitment to making fitness convenient for travelers. The Westin Resort Nusa Dua, Bali is now offering the innovative, exclusive product loan program to guests, empowering more travelers to stay healthy and fit on the road.
Today at 8.30 am, more than 50 associates at The Westin Resort Nusa Dua, Bali will participate in an energizing run around the Nusa Dua peninsula, taking associates on a scenic tour of the beach and a tropically landscaped environment as they follow the property’s designated RunWESTIN™ running map.
“We are delighted to have two very special guests on board to help us celebrate this wellness event. Legendary Indonesian athlete, Richard Sam Bera, joined us for the run along with Melanie Putria, crowned as Putri Indonesia 2002, social activist and avid runner. Given Bali’s near perfect weather conditions, we are anticipating an energizing run followed by health-enhancing SuperFoodsRX refreshments served in the restful ambience of our Kite Terrace,” comments Mr. Bipan Kapur, Managing Director of The Westin Resort Nusa Dua, Bali.
No Room for Sneakers in Your Luggage? No Worries, Pack Light and Stay Fit at The Westin Resort Nusa Dua, Bali
For just $5, guests of The Westin Resort Nusa Dua, Bali can now borrow running shoes with disposable insoles, as well as a variety of men’s and women’s New Balance apparel including shorts, shirts and socks for men and shorts, capri pants, shirts, sports bras and socks for women. Guests of The Westin Resort Nusa Dua, Bali will also benefit from travel-specific fitness content and added-value experiences provided by New Balance. New Balance Fitness Ambassador and Exercise TV celebrity trainer Holly Perkins developed exclusive in-room fitness and equipment-free content that includes stretching and strengthening workouts, cardio and yoga. The program includes “Wellness in Travel” tips from Perkins on nutrition and creative ways to combat jet lag and healthy living. In addition, New Balance will continue to work with the property to enhance the current three and five-mile local area running maps. As part of the partnership, The Westin Resort Nusa Dua, Bali will provide guests traveling for a major athletic event, such as a marathon, with wellness amenities, including turn-down gifts with “performance/fuel” goodies for the race and “good luck” wake-up calls .
Westin Celebrates Most Successful Pilot Program in the Brand’s History
Westin’s decision to launch the gear lending program globally was driven by the unprecedented positive feedback from users of the pilot program which launched in 10 target markets in 2010. Guests also rated the gym in the top five amenities they look for in a hotel and are more likely to choose to work out with the New Balance program in place. This innovative program eliminates the hassle of packing gear, which surveyed guests listed as a key barrier to working out while traveling.